{"title":"The Heated Wheel ","description":"\u003cp data-start=\"837\" data-end=\"996\"\u003e\u003c\/p\u003e\n\n\u003ch1 data-start=\"837\" data-end=\"996\"\u003e \u003cem data-start=\"837\" data-end=\"855\"\u003eThe Heated Wheel\u003c\/em\u003e\n\u003c\/h1\u003e\n\n\u003cp data-start=\"105\" data-end=\"441\"\u003e Neil Blender, a legendary pro skateboarder from the 1980s, is not only known for inventing tricks and shaping skateboarding style but also for his art and graphic design. His dual identity as skater and artist naturally led to \u003cstrong data-start=\"332\" data-end=\"352\"\u003eThe Heated Wheel\u003c\/strong\u003e , which started as an outlet for his artwork and later evolved into a skateboard brand.\u003c\/p\u003e\n\n \u003cp data-start=\"443\" data-end=\"772\"\u003eInitially, The Heated Wheel was mostly a website where Blender sold art and small skateboard products, though technical issues sometimes caused it to disappear. Over time, it became a proper skateboard brand, producing decks, cruisers like the \u003cstrong data-start=\"687\" data-end=\"700\"\u003ePolarizer\u003c\/strong\u003e , wheels, and apparel — all reflecting Blender's artistic sensibility.\u003c\/p\u003e\n\n\u003cp data-start=\"774\" data-end=\"1075\"\u003e The Heated Wheel also developed a small, selective team, with riders like \u003cstrong data-start=\"848\" data-end=\"861\"\u003eJake Hill\u003c\/strong\u003e , emphasizing skill and style over mass-market appeal. Blender's philosophy with the brand has always been \u003cstrong data-start=\"968\" data-end=\"1018\"\u003eDIY, artist-driven, and creatively independent\u003c\/strong\u003e , blending his skating legacy with his passion for art.\u003c\/p\u003e\n\n\u003ch2 data-start=\"1077\" data-end=\"1251\"\u003e The heated wheel In short:\u003c\/h2\u003e\n\n\u003cp data-start=\"1077\" data-end=\"1251\"\u003e \u003cstrong data-start=\"1087\" data-end=\"1249\"\u003eThe Heated Wheel is the fusion of Neil Blender's skating innovation and artistic vision, starting as an art outlet and growing into a distinctive skate brand.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003chr data-start=\"3134\" data-end=\"3137\"\u003e","products":[{"product_id":"the-heated-wheel-matt-hensley-polarizer-complete","title":"The heated wheel Matt Hensley - Polarizer Complete","description":"","brand":"The Heated Wheels","offers":[{"title":"Default Title","offer_id":56348969402750,"sku":null,"price":185.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/0866\/1946\/files\/the_heated_wheel_matt_hensley_polarizer_complet.jpg?v=1759494156"},{"product_id":"the-heated-wheel-mini-mauler-complete","title":"The heated wheel MINI MAULER COMPLETE","description":"","brand":"The Heated Wheels","offers":[{"title":"Default Title","offer_id":56348981002622,"sku":null,"price":185.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/0866\/1946\/files\/The_heated_wheal_MINI_MAULER_COMPLETE.jpg?v=1759494322"},{"product_id":"the-heated-wheel-good-luck-fiber-rider-complete","title":"The heated wheel GOOD LUCK - 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